As of today, there are currently around 65 Million businesses using Facebook to promote their brand and connect with their existing customers. If you have a business Facebook page, then you will already know how hard it is to reach more people and get people to hit that magical Facebook like button on your Facebook page.
But while it can be a tough challenge to get your target audience to mash that Facebook like button, making the effort it undoubtedly worthwhile for your company in the long run. Mashable wrote about that the average value of a single Facebook like or Facebook fan is $174. Bare in mind, this is the average and it does vary a lot, and I mean A LOT. So don’t shut this tab just yet and start paying $100 for every Facebook like. Mashable mention about how the average value of a Facebook like for Coca Cola is $70 but for BMW it is $1600.
Okay, okay … You are here to learn how to grow your Facebook page so don’t worry about Facebook likes having zero value just yet! Augie Ray floats a notion about the difference between ‘potential’ value and ‘realized value’.
‘Potential’ value vs ‘Realized’ value? Now this is making more sense.
Long story short, Augie Ray’s notion dives deeper about how companies use their Facebook audience. To think about it simply, what is the point on growing your Facebook page if you don’t do anything with it? The larger brands fulfil their ‘Realized’ value because they share valuable content and most importantly, their pages have high engagements.
Before we get into the tactics to grow your Facebook page, just remember the key to reach your ‘Realized’ value of each Facebook like, is engagement. Remember to always engage with your Facebook community otherwise the using these tactics below to grow your Facebook page will not be very effective.
Most marketers already know how to increase Facebook page likes through Facebook’s paid ad platform, but there are plenty of ways to grow your Facebook page without spending any money. This article will now walk you through 50 effective and free ways to grow your Facebook page without spending a single penny. Some of these strategies will focus on increasing your Facebook reach because the more your posts get liked and shared, the more your reach and visibility will increase and this is what will lead to organic growth of your Facebook page.
1. Use high quality images as a regular part of your content strategy. Using high quality and relevant images can be a great way to increase engagement and organic reach.
2. The most common reason why people and brands unlike branded Facebook pages is because they find their posts uninteresting or irrelevant. Always think about who your target audience is and what there interests are and, most importantly, why they liked and follow your Facebook page in the first place. Keep your Facebook audience you already have by posting engaging content that is relevant, if you get stuck, learn how to write more exciting content here.
3. Use Facebook’s Page Plugin (formerly Like Box) on your website or blog. Most blogs have share buttons next to them so readers can easily share them, which is great for more exposure, but they do not usually have any like buttons. Using Facebook’s Page plugin next to your share buttons on your blog is a great way to get shares and grow your Facebook page.
4. Engage with other personal and brand Facebook pages in your niche. Regularly leave thoughtful comments in response to other people’s posts. Make sure you’re commenting as your page rather than from your personal profile. Keep in mind, when commenting, try to add additional value to other pages and never self promote. If you add thoughtful and insightful value, readers will click on your Facebook page for more. If you self promote, readers will perceive this as spammy and will give your brand a bad image.
5. Promote your page on your other social media accounts. A simple ‘Like us on Facebook’ is unlikely to work. However, occasionally pointing your Twitter followers or LinkedIn connections to discussions happening on your page just might.
6. Contests are still a great way to entice people to like your page. Promote your contest on your site and to your email list, and make liking your page a contest requirement.
7. Offer an exclusive discount just for your Facebook fans. This is a great incentive to like your page; in fact, 42% of people say they like a brand page for the coupons and discounts.
8. Post multiple images. Jon Loomer suggests posting albums (as opposed to single images) may lead to increased reach.
9. Keep your promotional content to a minimum. Some experts suggest 80/20 – Posting non-promotional content 80% of the time and promotional content 20% of the time. This number will vary depending on your business, so see what works best with your audience.
10. Don’t be afraid to get personal from time to time. People want to know there’s a real person behind your company, and will be more likely to engage with a person than with a faceless brand.
11. Periodically include an invitation to “connect with us on Facebook” in the P.S. of your email newsletters. According to Hubspot this can be a very powerful tool.
12. Enable Facebook commenting on your site. You can find out how to add Facebook commenting on your site from the Facebook Developers Page. A little coding may be required.
13. Embed your Facebook video posts onto your website or blog. This is a great way to promote your Facebook page to your website visitors.
14. On Facebook, videos now outperform photos in terms of reach. Now is the time to start incorporating video into your social content strategy.
15. Include a ‘Like us on Facebook’ link on the ‘thank you’ page of your site. Customers are more apt to like you when they’ve just made a purchase they’re excited about.
16. Suggest your page to your email contacts. Send a brief email inviting your contacts to connect with your business on Facebook.
17. It seems like nearly everyone is taking advantage of popup boxes on their websites these days. Join the club, and set yours up so that it cycles between asking visitors to join your email list and like your Facebook page.
18. Regularly visit your Facebook Insights to find out which content is working with your audience. Find the posts that have received the most engagement and highest reach, and share these types of content more often.
19. Create and share your own infographics. Infographics are one of the most shared types of images because they can make a lot of information very easy to understand. Create your own using a tool like Infogr.am.
20. Make engagement a priority. Answer questions and respond to comments promptly. Your Facebook posts are a starting point for great discussions – not a final destination.
Whilst Facebook likes are an important metric to follow, keep in mind that engagement is the most important metric to keep your eye on for your Facebook page success. Remember at the start of this blog post we mentioned about there being no point in having a large Facebook community if you don’t do anything with it, also that large Facebook community won’t stay long if you don’t create content for your Facebook page. The more you engage with your Facebook community, the more they will engage back and the more loyal they will become over time. David Baser, product manager at Facebook, reminds marketers that increased engagement should be top priority: “User engagement is the best proxy metric for the ultimate success of [your] brand page on Facebook. It’s great for understanding how much distribution you are getting in the news feed, how many people you are reaching with your messages…From a fundamental perspective, that’s the most important thing for marketers to take away.
As we keep saying, Facebook likes does not mean anything without any engagement. Converting social media followers to paying customers should be the goal of all of your social media profiles. Focus on regularly providing relevant, compelling and shareable content and your Facebook likes will definitely will increase organically over time.
One final tip – do not get a rapid increase in your Facebook likes over the next few weeks. Growing any social media profile organically is a long term strategy, download our new eBook 50 ways to grow your Facebook page from scratch without paid advertisements, and re read it from time to time to make sure you’re doing the right things to help grow. If you keep it up, your Facebook page will undoubtedly grow, it just takes some time.
Thank you for your time to read! P.S Now you have gotten this far and downloaded our wonderful eBook to help you grow your Facebook page, why don’t you like ours below or visit our Facebook page here.
What would you add to this list? What’s your best tip for increasing Facebook page likes? Share below!