Client: Furuboda Assistans
Services: Film Production
Release Date: January 2019
Furuboda Assistans is a private assistance company who provide 24 hour care and assistance to those who need it within Skåne and Blekinge.
Furuboda Assistans are going through a growth phase within their business development. As a result, they recently opened a new care home in Karlskrona and looking to double their number of care staff.
Furuboda Assistans are looking to differentiate their brand from their competitors by expressing their core values. They strive to be customer focussed and provide the best possible care to their customers. Therefore allowing them to be who they want to be, and do what they want to do.
We created a short customer focussed film showing the culture of Furuboda Assistans from the customers point of view.
We shared Simon’s story of how he had a stroke when he was 22 years old, consequently changed his life forever. And we show a sneak peak in how they help Simon, in addition to other people who are in need of care. Finally, the morale of this story is everyone deserves the chance to be their normal self.
This film is used to build their brand awareness across Skåne and Blekinge to help the company’s growth. We have developed an effective digital marketing campaign to build more awareness to this film through social media and digital advertising.